Help - Rankings Fell from page 3 to page 17 over the Weekend

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Hello there - this is Alicia from . We were ranked
on the 3rd page of Google for the keyword "wedding favors" last Friday
(and for about 2 months before that), and then on Sunday, we were
suddenly on page 17. We haven't been doing anything spammy (I
promise!), and I checked out our Google WebmasterTools information and
there aren't any glaring issues. It literally happened overnight. I
was just wondering if there was any, even very general, information
you could provide me with to explain this. It's very shocking, and
could cripple our business. Any insight, even the smallest bit, would
be a great help. We continue to pursue links with our wedding
companies, but even these links are only from quality, established
sites, and we're not engaging in paid link buying.

Any help would be much appreciated! Thanks in advance :)

Re: Help - Rankings Fell from page 3 to page 17 over the Weekend

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First check all your outgoing links; if one of them has turned bad, that
could be enough.

"When 'Do no Evil' has been understood, then learn the harder, braver rule,
Do Good." ~  Arthur Guiterman

Re: Help - Rankings Fell from page 3 to page 17 over the Weekend

On Wed, 4 Feb 2009 14:05:47 -0800 (PST), PWPOnline

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How is it going to cripple your business? If you rely on the Internet
for business you shouldn't as you shouldn't have all your eggs in one
basket, and frankly I don't think you'd get a lot of business from
being on page three anyway. Also, if I may, you're worrying too soon
about this. It may well be a simple thing like you've connected to a
datacentre they're running experiments on or something. It's very
probably a one-off result.


Re: Help - Rankings Fell from page 3 to page 17 over the Weekend

I noticed on your web site that you have several "Resource" categories
that haven't any entries in them such as : Limousines Resource

This type of activity leads me to think that you are trying to build
up link exchange partners. This kind of link building scheme can have
serious negative effects on your overall SEO strategy and should
either be implemented completely innocently (without holes) or be
completely eliminated. I would suggest you try to stand on your own
two feet rather than seek externally for artificial empowerment.

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