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- Handling SEO clients PPC "buckets"
December 7, 2004, 1:51 am
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marketing. This group by the way has been a great source of
information. And I hope to help others as I learn more.
My question is, if you have a number of clients who have PPC campaigns
like Overture or Adwords, how do you organize each company's bidding
"bucket" or account? Do SEO company's have to use their clients' credit
card #'s to set up and manage each account? Or is there a better
solution where the SEO provider can have a centralized interface to
handle their customers PPC stuff. This looks like quite the hassle for
small SEO companies starting out. Or are there 3rd party software
products for just this type of situation.
Anyone out there know a solution to this? Thanks again for any
Re: Handling SEO clients PPC "buckets"
Trouble is the market rate is about 15% of monthly spend as a management fee
and this is what those products typically charge to use their software.
We manage campaigns ourselves - it's very hands-on but we have people
dedicated to an account or block of accounts.