Google wins rights to Aussie algorithm

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Google wins rights to Aussie algorithm
By Stephen Hutcheon
April 10, 2006 - 9:47AM

Google  has snapped up the rights to an advanced text search algorithm
invented by a University of NSW student.

The algorithm, or search engine tool, is called Orion and was developed by
UNSW PhD student Ori Allon at the university's School of Computer Science.

Orion works as an add-on to existing search engines to improve the relevance
of search and won praise from Microsoft founder Bill Gates last year.

The algorithm is a problem-solving computational procedure and is the
building block for all search engines like those operated by Google and

Orion finds pages where the content is about a topic strongly related to the
key word. It then returns a section of the page, and lists other topics
related to the key word so the user can pick the most relevant.

The results to the query are displayed immediately in the form of expanded
text extracts, giving the searcher the relevant information without having
to go to the website - although there is still that option.

Mr Allon, a 26-year-old computer scientist, was born in Israel but came to
study at Melbourne's Monash University in the '90s. After completing his
Bachelor and Masters degrees he moved to UNSW to further his studies and

The Israeli newspaper Haaretz reported on Sunday that Google had acquired Mr
Allon's advanced text search algorithm.

Mr Andrew Stead, the business development manager at UNSW's NewSouth
Innovations agency confirmed that Mr Allon left Australia six weeks ago and
was now working at Google's headquarters at Mountain View, California.

Mr Stead said the move was not a secondment; Mr Allon's move was permanent.

Some work on the project, however, would continue to be undertaken by Mr
Allon's supervisor in Sydney, Dr Eric Martin.

Mr Stead confirmed that the university had held talks with the big three
internet search operations: Google, Yahoo and MSN.

Beyond confirming that Mr Allon was now working for Google, Mr Stead was not
was not able to confirm any other of the reported details.

However, given Google's desire to continue dominating the search business
and the fact that there were other interested parties, the deal could
potentially be worth millions.

While Mr Allon is the key person behind Orion, the university retains
ownership of the intellectual property as it was developed within the
university's research facilities.

Mr Stead said Mr Allon, who is an Australian citizen, hoped to complete his
PhD with the university and one day hoped to return to Australia.

Re: Google wins rights to Aussie algorithm

That is really interesting news. Thanks for bringing this to our
attention. Best news post here in a long time. Now do you think this new
algo will effect what sites come up in the serps or will it just list
additional sites along with the same ones that come up in the serps? I'm
hoping that it will dramatically change the sites coming up in the serps
under past and present google algos. Of course I'm also hoping that it's
a positive and good effect that rids google of all the spam and
irrelevent sites we see, it doesn't neccessarily have to have a good
effect and might even increase the spam and irrelevant sites in google
for all we know? But I like to think positive and hope that it will have
a good effect and get rid of all the garbage sites. Problem is if it
checks text content for relevancy of site the nets biggest spammer
creates sites with actual content and could he fool this algo as easily
or more easily then the current and past google algos? I guess we'll
have to wait and see and hope....

Colin Wilson wrote:
Quoted text here. Click to load it

Re: Google wins rights to Aussie algorithm

Quoted text here. Click to load it

You mean like this ?

----== Posted via Newsfeeds.Com - Unlimited-Unrestricted-Secure Usenet News==---- The #1 Newsgroup Service in the World! 120,000+
----= East and West-Coast Server Farms - Total Privacy via Encryption =----

Re: Google wins rights to Aussie algorithm

__/ [ Colin Wilson ] on Monday 10 April 2006 06:19 \__

Quoted text here. Click to load it

I believe that Webcrawler have been doing something similar since 2002 at the
latest. There wasn't much computation and detail involved though. That's
assuming I understood the method correctly from this gist. It's based on the
concept that the user follows a path of answers and further refines the
results. Google have begun doing this a few months ago, I suspect, at least
at a shallow level. It can break the concept ogf SERP's and maybe cull out
the issue of spam, at least partially.

Best wishes,


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