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December 26, 2006, 8:36 pm
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Google Passes Yahoo as Second Most-Visited Web Site (Update2)
By Jonathan Thaw
Dec. 22 (Bloomberg) -- Google Inc. displaced Yahoo! Inc. as the world's
second-most visited Web site in November and closed in on leader
Microsoft Corp., a market researcher said today.
Visitors to Google's sites rose 9.1 percent to 475.7 million in
November from a year earlier, while those to Yahoo sites rose 5.2
percent to 475.3 million, ComScore Networks Inc. said today. Both sites
trail Microsoft, which had 501.7 million visitors, ComScore said.
It is the first time that Mountain View, California-based Google
attracted more visitors than Yahoo, reflecting Google's growing
popularity outside the U.S. Sunnyvale, California-based Yahoo is still
the most-visited site within the U.S., Reston, Virginia-based ComScore
said. Microsoft's visitors increased 3.3 percent from a year earlier.
Shares of Yahoo rose 7 cents to $25.55 at 4 p.m. New York time in
Nasdaq Stock Market composite trading. They have fallen 35 percent this
year. Google fell 62 cents to $455.58 and have gained 9.8 percent this
Yahoo's outside public relations agency didn't immediately have a
Visitors to News Corp.'s Fox Interactive Media sites rose almost
fivefold to 130.4 million in November from a year ago, reflecting a
surge in users from the purchase of MySpace.com.
Visitors at YouTube, bought by Google for $1.65 billion in November,
rose more than 24-fold to 107.9 million, ComScore said.
To contact the reporter on this story: Jonathan Thaw in San Francisco at
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