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- Paul Burke
March 16, 2005, 7:42 pm
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Internet search engine Google has lost its appeal against a court
ruling over trademark infringement brought about by two French travel
Google must now pay 75,000 euros ($100,300; £52,000) in damages and
costs to Luteciel and Viaticum.
A lawsuit was filed because Google users searching for the French
firms found themselves directed instead to rival sponsored links.
Google's failure to follow the ruling quickly enough triggered the
In October 2003, the French courts ordered the search engine to stop
displaying rival sponsored links. The court said that Google had been
guilty of "trademark counterfeiting".
Companies pay to have their websites linked to particular terms on
Under Google policy, if it is judged that an advertiser uses a
trademarked term as a "keyword trigger", those words are taken out of
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