Google Help Required

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In trying to get our site listed in Google I have
compared the source code against the position holders 1 & 2 in google (not
adwords) for the search term 'van insurance'

Here's the url for No.1: /

I have carried out a Page Critique (Web Position Gold) & found that the main
differences between those and ours is in the Link Text.

If you scroll down the page on the No.1 site & look at the code you will see
a long list of links but they are not in context to van insurance.

Following the links to some of the sites they appear to use the 'same' link

Do you think that this is what makes these site rank high & is this a form
of link farming?

Any thoughts, hints, tips etc appreciated.

Vance - Bristol

Re: Google Help Required

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That's weird, I've had a link exchange request from one of the companies
listed in those links at the bottom of the page.

It does seem like link farming, and if you swap links with them you don't
get your link on the home page, they put your link on a redirected page
which points at

It does seem like your problem is that they have about twice as many links
to their site as you have to yours.


Re: Google Help Required

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Actually, after looking at your site, I realised you would be quite a good
link partner for my site.
Do you want to trade links??

If so, e-mail me at


Re: Google Help Required

Vancer wrote:

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Why do you include dozens of images with alt-text "van insurance" that
link to the page they are contained on? I can't imagine how that would
make sense to an average visitor. Not that it might get you banned, but
I'd be more careful and not try to trick Googlebot.

Google Blogoscoped

Re: Google Help Required

Yes - thanks Phillip

Not trying to trick but I thought that this would help likn text
ratings....any suggestions...?

Vance - Bristol

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Re: Google Help Required

Thanks again - now fixed - did'nt realise the circular reference.

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