Google and yahoo

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I have a client that is advertising on both google and yahoo UK, Now
something odd is happening. My ctr on google is 13% my conv rate is
1.83% at an avg cpc of 0.34 euros.
Now, My ctr on yahoo is 4.5% my conv rate is 5.5% at an avg cpc of 0.16

How can this be possible that at half the ctr and cpc on yahoo, yahoo
has double the conversions

Please can someone explain this to me

Re: Google and yahoo

There's more click fraud (IMHO) on Google as they have more Adsense


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