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- Flash sites
February 9, 2006, 1:18 pm
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Re: Flash sites
I heard similar rumours from people, but let me explain to you why it's
unlikely and impractical. This will also explain why Flash should be erad-
icated as a form of communication.
Text from your Flash binary (.swf file) may be extractable, but users will
be referred to the clip as a /whole/ and then fail to navigate to the ap-
propriate place, which is of relevance.
How will text be highlighted in the target? How will it ever be copies and
pasted? How will a vanilla search engines be able to provide preview of
the text, which is also representative of its context (e.g. title)? Flash
is associated with that same ol' "floating objects" paradigm that Mi-
crosoft have embraced with Office.
Proprietary formats that embed obscure objects here and there are an impi-
dement to communication. I strongly urge you to take people's advice and
avoid Flash. I have a PR4 Web site which is filled with Flash (upon the
client's request) and it only gets about 10 referrals from search engines
every month. Mind you, I ensured that there are Flash-free paths to /all/
site content and regardless, there might be penalty or apathy among search
Hope it helps,
PS - apologies to anyone with Flash-based sites.
Roy S. Schestowitz | Open Source Othello: http://othellomaster.com
http://Schestowitz.com | SuSE Linux | PGP-Key: 0x74572E8E
1:25pm up 23 days 8:41, 11 users, load average: 0.03, 0.16, 0.16
http://iuron.com - next generation of search paradigms
Re: Flash sites
To a large extent I agree with Roy. I would like to add, or perhaps clarify,
that some Flash content can be successfully implemented within web pages,
but require a tremendously skilled SEO. Web pages that consist exclusively
of Flash components are difficult, often impossible, for the search engine
spiders to extract meaningful keyphrase rich content. However, the visitor
may enjoy a Flash presentation ( provided they have a high speed connection
as frequently Flash animation are slow to load ) and Flash can be used to
create a positive reflection of the web site's owner's professionalism and
cutting-edge, but web pages built exclusively using Flash I find are
incredibly difficult to position well in the search engine results pages. So
there may be a balance here for you. Perhaps you may want to consider losing
a bit of ranking position in order to provide a powerful presentation. There
are too, other ways of promotion that you can consider if you decide to
retain the Flash elements that you feel may be bogging down the web site's
performance in the search engines.
I took a project in July whereas I tried to work around the Flash elements
in an effort to regain top positions for a web site that was rebuilt in PHP
with significant embedded Flash components. There was significant
improvement but it was slow to come and required a sustained effort.
Ultimately I was able to convince the web site owner that an HTML version
reconstruction would be beneficial. The results of the renovations were
Basic SEO, Tools, Tips and Resources
Re: Flash sites
To some extent. But don't rely on it - it is much better to put old, good
text content on your page.
I have flash switched off, so you may assume there is one potential
visitor/customer less if your site will be 100% flash.