Domain Strategy

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Should the domain strategy for a fairly large firm be to have all
subpages under its main domain or let their subdivisions have their own


Re: Domain Strategy

On Fri, 18 Aug 2006 09:09:39 +0200, Per-Erik Skramstad

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I'd go for their own domains, it's a bit more versatile.


Re: Domain Strategy

The only thing that I would be worried about is that if you have to
many domains all linking together with the same IP address it could be
viewed unfavorably with the search engines.

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Re: Domain Strategy

"Per-Erik Skramstad"  wrote ...
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I'd go for the first option, virtually every time.

*You reinforce your brand.
*You concentrate all your marketing on one domain, saving time, design,
effort and money
*All your links come to one domain, with measurable advantage in page rank
and ranking.
*You reduce the risk of duplicate page problems (but internal duplication
must be limited)
*You eliminate 'interlinking' penalties

The only 'normal' exception might be for different language sites, where the
benefits of merging are limited, and there real advantages in local hosting
and local.tld


Re: Domain Strategy

__/ [ Andrew Heenan ] on Saturday 19 August 2006 11:55 \__

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Agreed. I struggle to push traffic into newly-erected domains, even if they
fall under the same 'umbrella' (using link structure). There is something
about domain reputation that not only appeals to a human, but is also
perceived favourably from an SEO perspective. I bet the majority of domain
names is associated with subtle scam s(organic sites or parked domains that
are owned by squatters for 'ransom'). This reinforces the importance of
domain 'reputation'.

Re: Domain Strategy

Per-Erik Skramstad wrote:
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What does IBM do?  What does Microsoft do?  What does Google do?

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