Displaying RSS Feeds in a web page

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I'm thinking of using RSS Feeds on my website, but I don't want the person
viewing the page to be taken away from my website.

I'm wondering if it's possible to make it so that if someone clicks an RSS
Feed link on my webpage, the RSS Feed opens on a different section of the
same page so that they can read the information given over the Feed, but
still be on my Website.

Can this be done? Would frames be required for this to work?

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