"Dear Google"

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Dear Google,

Help us understand how to improve the chances of our sites getting
found beyond the advice to "Have other relevant sites link to yours."

Overall the Google search results are probably the best available but
it is still frustrating to see an angelfire page somebody slapped up on
a whim being ranked 100 or 200 positions ahead of much higher quality
sites that had the benefit of weeks or months of development time.

The idea of ranking by inbound-linking is brilliant on the surface but
it still seems vunerable to being "played", i.e. someone asks all their
friends on campus, their family, etc. to link to a site or a single
page and soon they are high in the search results even though the
actual content found there is shoddy or not even meaningful.

At that point page ranking becomes more a measure of social networking
skills and opportunities than an indicator of content quality.

We are aware that there have been recent efforts to clean this problem
up and we hope they are successful.

We also hope those who continue to work on search algorithms will keep
thinking of new metrics that are indicators of the quality of the site.
(ie typos? broken links? longevity? actual visits? actual hits? how
many people have bookmarks to the site? spelling? grammar? depth of

A lot could be learned if there was a method by which webmasters could
voluntarily permit Google to collect traffic information directly. The
AdSense scripts could be a gateway for this, but even without them you
could find a lot of webmasters willing to include a simple "Google
traffic logger" on their sites.

Maybe you are already working on these sorts of things; if so, keep up
the good work. If not, probably someone else will some day.

Best of luck to everyone at Google

The Webmasters
PS We especially like the "Don't be evil" thing.

Re: "Dear Google"

The incoming link advice sounds good, but there is a big problem when
Google makes an error. For example, I have a page rank 6 page about
Thai Airways. According to MSN and Yahoo it has around 500 incoming
links. Google used to say the same. Now, Google claims I have *no*
incoming links and as a result I have disappeared from search results.
Since they don't reply to my emails I have no idea why they think I
have no incoming links and I have no way of correcting the situation. I
think it is important that Google provide a mechanism for correcting
genuine errors such as this. My page is on:
and although I have an up to date site map, the Google cache version is
dated 3 August.

I am now putting in a MetaTag to remove the page temporarily from
Google and I will then resubmit to see if they reindex correctly.

Re: "Dear Google"

On 17 Dec 2005 03:49:05 -0800, google@connectedglobe.com wrote:

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Where do your links come from?


http://fontanini-nativities.crystal-liaison.com/ kruse@crystal-liaison.com
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Re: "Dear Google"

For example, links to metrotel.co.uk/travlog/thaiair.html can be found

all perfectly respectable sites.

Re: "Dear Google"

     Actually, I hate the "don't be evil" thing.  It is so simplistic.
What is evil?  Why is Google in particular against it (are other
companies really FOR evil?  Which ones?  Why can't Google tell us?  Is
Google being coy about evil?).  All that this stupid slogan does is
generate public goodwill while Google remains mute about things like
whether it would turn over your search history to the federal
government if it asked nicely.  The slogan completely eliminates the
balancing act that is all moral judgements (the only way to save the
world is to kill your best friend.  What do you do?  No problem here,
just don't be evil!).  Here's a list of corporate values, guess which
company it's from:
As a company, and as individuals, we value:
Integrity and honesty.
Passion for customers, for our partners, and for technology.
Openness and respectfulness.
Taking on big challenges and seeing them through.
Constructive self-criticism, self-improvement, and personal excellence.

Accountability to customers, shareholders, partners, and employees for
commitments, results, and quality.

All those sound pretty good.  Nothing evil there.  These are the stated
corporate values for Microsoft, a company many would consider evil.
     Now, I'm not saying that Google, and for that matter Microsoft,
don't do a lot of good in the world.  Both have contributed more to
halting the spread of disease than any private donor ever could.
However, to imply that Google has some sort of monopoly on good faith
is to be ridiculously ignorant and naive.

mt1955@gmail.com wrote:
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Re: "Dear Google"

On 17 Dec 2005 03:59:54 -0800, jjk2124@columbia.edu wrote:

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Worse, out-dated. Oh God, how must it feel??

http://fontanini-nativities.crystal-liaison.com/ kruse@crystal-liaison.com
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