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- Crit my practical guide
August 28, 2007, 12:00 pm
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resource on my blog... only problem is im on page 8 already with no
sign of the end in sight.
anyone give me feedback on what ive written so far?
(just the bit on keyword research for now)
I use a service like http://inventory.uk.overture.com/d/searchinventory/sug =
to research keywords and phrases around your client's market
experience. This overture listing gives you UK keywords searched for
over the last month so it's a pretty good resource.
In my opinion, its best to enter single keywords at first, giving your
self an as complete overview of the market as possible. Also work
laterally. Think about a wider appeal and pick related keywords not
just the (usually crappy) list your clients give you. To help you with
your lateral thinking use the Google sandbox keyword suggestion tool
https://adwords.google.com/select/KeywordToolExternal . Although this
tool doesn't give you the numbers it (sometimes) acts as a thesaurus
of sorts, and will suggest lateral keywords.
One thing you will have to remember is that Overture drops the "s"
from words so you may think that "golf club" is the highest used
search term whereas it may be that "golf clubs" is the actual one you
should SEO for. Actually these keywords are a good example of
something else that I will go into later. So in order to ensure that
your plural/non plural term is accurate use the free Wordtracker tool
http://freekeywords.wordtracker.com , which differentiates between
plural and singular keywords. These tools work in the same way as
overture but only for one engine (I think its Dogpile but don't quote
me on this) and the numbers shown depict daily traffic that is closer
to the actual hits you will get from Google whereas the Overture
results seem pretty inflated.
Once you've got a list of all possible keywords then its time to think
'long tail' - this means terms of over 4 words in length. long tail
keywords are easier to SEO for and you get targeted results quickly
without much effort so rather than trying to be #1 for "loan" which
can take you years to achieve, be #1 for "bad credit mortgage loan"
which should take a few days and will start converting right away.
To determine if what long term keywords are easily achievable simply
type them into Google using quotes i.e. "your long term keyword"
select local results i.e. "from UK only" and check that the following
rough n ready guides apply:
=B7 The top sites listed don't belong to large brand names (will usually
show an internal page) - you just cant compete
=B7 There are few sites listed in total i.e. 1-10 of 2000 (not millions)
=B7 Sites on the first page don't use the long term keyword at the
beginning of their title tags
If these points are all ok then you can dominate these niches.
Re: Crit my practical guide
I found the excerpt OK. I didn't agree with some of the ideas,
especially the end of it when you wrote about narrowing down the
competition into thousands rather than millions in order to be more
competitive. Sure, it is easier to compete againsts 2,000 webpages
rather than 200 million but I'd have to question whether this approach
amounts to a larger volume of qualified traffic to the web pages.
As far as developing a keyphrase attack plan, I use a completely
opposite approach than you. Using google.com only to analyze the main
competitors. Doing well in the dot com practically guarantees top
placements in regional searches (provided that a few other regional
specific condiditons are met).
I always strive to attain top ranks for the toughest, short
keyphrases. In this way, keyphrases rooted from the short, tough ones
position well, on their own. ie : I would go for "widgets". "Blue
widgets" would naturally outperform web pages going for "blue widgets"
will little additional effort. same with "red widgets" and "widget
But hey, everyone has an approach and yours is common and seems sound
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Re: Crit my practical guide
Interesting points... i tend to attack long tail first as you get
quicker results and higher conversions of a low volume of traffic.
thats not to say that i dont get success for 1 and 2 word phrases but
im sure you'll agree these are much more of a long term target because
of the grunt involved.