conversion rate for my industry question

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Can anyone give me a rough handle on the industry standard for the
conversion of unique visitors to bookings.  I am in the hotel online
reservation industry and I have heard the figures of around 1% conversion
from unique visitors to confirmed bookings.

Re: conversion rate for my industry question


I would be interested to know a similar answer although not for your
industry.  Does anyone have any facts and figures out there.  I work in the
home fittings industry and we convert at about 0.4% however my boss belives
it should be at 1% and I was wondering if this was a realistic target.


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