Click thru purchase rate + Google Adwords

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We are soon to launching a new site selling bus/coach tours in London etc
etc. ( if anyones interested to have a play - just don't
complete the pay section as we haven't hooked up the tour co's secure e-mail
as yet)

It would seem to me a Google Adword capaign would work very well here but we
have a limited budget. and need to pitch in successful sales revenue back
into advertising to get the cycle going.

I've gone through the Google adword keyword list etc etc - what I don't know
is what the potential % purchase rate to views is - would I be far off the
mark assuming 1%?

I thank you!


Re: Click thru purchase rate + Google Adwords

I think the theory is that you would not only get click through rates,
but also word of month marketing from people that visit your site.
You might want to factor in .5% for word of mouth and do the analysis
again. Of course, word of month is not a sure thing.

Kim Lauren
KaZaZZ! Search Engine

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