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May 10, 2006, 6:59 am
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Can Google Really Deliver Country Specific Searching?
By: Martin Lemieux
April 30th, 2005
This is a serious matter, can Google really deliver top quality search
results for other countries? The answer so far is "sort of". In this
article I will use Canada as an example of the quality or lack of
thereof, that is delivered by Google's search results.
Let's take a look at Canadian search results by Google.ca:
When you highlight "Canada" through Google search results and then
start searching, you may be surprised at the amount of companies that
aren't really Canadian. All of this also applies for the UK and other
major markets as well...
In fact, many of the "paid results" come from American companies. Now
some would argue that this is to be expected, coming from American
companies with large budgets but I would disagree because a lot of the
bulk of the "Canadian specific" results are also American companies.
It is quite evident that this is a growing concern with business owners
residing in different countries.
As an owner not from the US, I would rather compete with companies that
are more local than not, simply because the results would then be
relevant. Irrelevant results equal to poor results and less people take
the search results seriously when they keep sifting through poor
quality results online.
For example; If you highlight "search in Canada" and search for "web
design", the top 2 results seem not to be from Canada. This is a
serious issue. What if people click on "I'm feeling lucky", they are
redirected to a company outside of Canada. The average person won't
know what to think about that and may disregard searching through
Canadian results any further.
The more content specific the results are, the more people will search
through those results. The more people will tell their friends & peers
to search through those results. See, as web marketers, we do have the
power to create a search term that people get familiar with. Just look
at "Blogging". A couple of years ago, if you asked people to search
online for "blogging" sites, you would have had a lot of confused faces
staring at you. Nowadays, if you search for blogging, there are more
than 900,000 results found in Google and to top that off, there is more
than enough paid advertisers as well.
What do we see changing in Google?
The #1 thing we are now seeing more and more is search results listing
websites with country specific domain name extensions. Here's what I
mean by that....
If you were Google and you wanted to deliver better search results for
Canada, how would you go about doing that?
I would look at 2 things:
1) Does the domain name end with .ca? (Ex. www.smartads.ca)
2) Does the "contact" information about the company match the country -
Street, City, Province/State, Country. Are all of these factors listed
within the contact page?
These are very important factors, evidenced to the fact that, I see
Google weighing your "contact" page higher than anything else within
your website other than your front page. So the moral is, make sure to
list EXACTLY where it is that you do business within your contact page.
Your website will rank higher for local searching when this technique
Second, make sure to buy a domain name(s) that is country specific. If
you live in Canada, buy a domain with the extension (.ca). If you live
in the United Kingdom, make sure to buy a domain name with the
extension (.uk). If you live in the US, make sure to buy a domain name
with the extension (.us).
You may be asking, what if I don't want to concentrate on just local
searching? Create a separate website to target different areas. There
is nothing with .com, in fact most people automatically type in .com
but, if you truly want to target locally, you have to play locally.
The future of search engines is local searching! We are seeing an
increasing amount of evidence to sustain this claim. Targeting locally
is a great start and will ultimately help you to target internationally
I hope this article helps you out!
About The Author:
Smartads Advertising Network
Canadian SEO Consultants Directory: http://www.seoconsultants.ca
Canadian Search Engine: http://www.smartadsearch.ca
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Re: Can Google Really Deliver Country Specific Searching?
... but the contents can be discussed at length here and without
This place is not a blog or an article submission service. This is a
Usenet group whereas what is posted here becomes subject to discussion.
The proper way, I think, to have posted your article here would have
been to make a general comment about the article and then provide a
link to where the article is hosted. That way, readers wouldn't have to
go through all of your self-promotion stuff before they could decide
whether there is anything sensible enough to be discussed here.
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