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May 25, 2006, 7:42 pm
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Internet search engine Yahoo and auctioneer eBay have teamed up in an
exclusive online alliance.
Under the deal, Yahoo, the largest internet media firm, will be the
exclusive provider of branded advertising on eBay's site.
In exchange, Yahoo will use eBay's payment system PayPal, to permit
its customers to pay for Yahoo services.
The deal comes as both firms face stiff competition from rival Google,
and are seeking new ways to gain market share.
"It's a very positive for both, since eBay gets to monetize its
traffic with advertising," said Marianne Wolk, an analyst with
Monetization denotes a way to create revenue from a property or an
asset, in this case by increasing advertising on an internet page.
"Clearly Google and Microsoft, I assume, would have liked this
business, but Yahoo has more assets to leverage in a partnership with
eBay," said Mark May, an analyst with Needham & Co.
The joint initiative will start later this year.
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