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- [article] EBay to launch keyword ad system
June 12, 2006, 11:13 am
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EBay is to launch keyword advertising - where internet users will be
directed to specific auctions linked to words on the web page they are
Under the plan, site owners hosting the adverts for the online
auctioneer will get a slice of the product sale price.
Called AdContext, EBay's new system may prove popular with blog site
publishers who would be able to use it as an extra generator of
revenue, analysts said.
The technique of contextual advertising is already used by Google and
Google, for example, uses text recognition on its Gmail programme to
offer adverts based on the contents of emails.
EBay's chief strategy officer, Michael van Swaaij, unveiled the plan
at a conference of software developers in Las Vegas.
"We want to increase the number of times buyers come to particular
sites," he said.
Examples cited of how the new system would work included a sports
website that would carry links to eBay auctions for particular items
of sporting equipment or memorabilia.
EBay is one of the biggest advertisers on both Google and Yahoo and
the plan could reduce its reliance on these sites, analysts said.
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Re: [article] EBay to launch keyword ad system
You might be overlooking a very recent scoop: *smile*
Goodbye eBay, here comes GBuy
,----[ Quote ]
| BIG-BOOTED Google is preparing to launch a system for handling
| online transactions.
This proves that eBay had a genuine motive for consulting Yahoo and
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