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- Bob Kochem
May 9, 2006, 11:48 am
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adwords discussions here occasionally]
Is the rate at which Google shows impressions on an ad in the search network
affected by whether or not you also run the ad in the content network?
I concluded a study on my site recently that found clicks from the Content
network had significantly poorer end-sales results then ads thru the Search
I disabled all my ads on the content network. As expected, content clicks
dropped to zero and search clicks continued as before.
About a week later I got an email from Google inviting me to re-enable my
ads on the content network. I didn't. Immediately therafter my search
impressions and clicks dropped by about one-half, and have stayed that way
the last week.
I have made no other changes in my advertising campaign.
Co-incidence? Something else?