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May 27, 2004, 5:15 pm
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I have a client whose competitor is using my client's company name as
one of their Adwords search phrases...
Now, under no circumstances could this phrase be considered as a
'normal' target search phrase (because my client's company name is
quite ununsual and actually unrelated to the target searching market)
- so I just wondered whether this is frowned upon?
Perhaps someone knows of some written guidelines concerning this (I
can't find any) - or can tell me whether this is just standard
practise?.. Just seems a bit underhand somehow...
Thanks in advance...