Adwords question

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Hi all,

I have a client whose competitor is using my client's company name as
one of their Adwords search phrases...

Now, under no circumstances could this phrase be considered as a
'normal' target search phrase (because my client's company name is
quite ununsual and actually unrelated to the target searching market)
- so I just wondered whether this is frowned upon?

Perhaps someone knows of some written guidelines concerning this (I
can't find any) - or can tell me whether this is just standard
practise?..  Just seems a bit underhand somehow...

Thanks in advance...


Re: Adwords question

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If the company name is actually a listed trademark, then this may be


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