AdWords content sites

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Hi all

In our Google AdWords campaign settings, we're given the following option:

Show ads on Google and the
[X]    search network
[X]    content network [?]

I've read all the help associated with this choice but it hasn't told me
what I want to know, which is this: since 1 Aug, we've payed £485.83 on
content network advertising, as opposed to just £246.10 on search
network advertising, but what kind of ROI are we getting on the content
network advertising?

The sites that display the content advertising seem very US-centric but
we're a UK company and our customers are typically from the UK. Also, we
develop and sell vertical market software and the people who need it
will be expressly searching for it, so I suspect this kind of content
network advertising is a complete waste of money.

On the other hand, adwords has been working OK for us so far so I'm
reluctant to "break" anything :)

Can anyone help me out or point me to some good resources to make an
informed decision here?

Re: AdWords content sites

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Why don't you use the country specific option?

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Why would people click on your ads if they are not looking for something
like your software? If this is so, maybe you should look at the appearance
of your ads.


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