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- Advice concerning PPC optimization
February 14, 2004, 1:46 pm
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Are there any simple things I can do to boost the number of clicks?
I guess not, but I thought I should ask ... who knows.
Any special words/phrases/whatever to use in the ad to gain clicks?
I bid on 50-60 keywords I believe, but only 4-5 of them are generating
a majority of the clicks each month.
Re: Advice concerning PPC optimization
changing the sales copy of the ad can have a huge effect on click
through rank. I have had some ads up over 10% and others that could
not pull enough to even stay listed.
Deeper keyword research may also be what you need. The hands down best
PPC report on the web is andrew goodman's 21 ways to maximize roi
using adwords (located here)
best of luck