A Few Quick Q's

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What happens when someone reports a page to Google as having paid links? Is
the page containing the link de-indexed, or is the site which the link
points to somehow penalised?

I'm thinking of paying for links, but would rather I had a better idea of
how the PageRank scale works first. Can anyone tell me the comparative value
of links on pages with various PR values. ie. How much more valuable to me
is a link on a PR6 page than on a PR5 page? Three times? Ten times?

What's the going rate for links on PR6, 5, 4 pages?


Re: A Few Quick Q's

Hi Muz,

Link buying has been a sticky issue lately. Matt Cutts (the guy in
charge of search spam at Google) has pretty much said that link buying
is pure evil as far as they're concerned. Here are few links from his
blog that can bring you up to speed.

http://www.mattcutts.com/blog/how-to-report-paid-links /
http://www.mattcutts.com/blog/text-links-and-pagerank /
http://www.mattcutts.com/blog/selling-links-that-pass-pagerank /

I even stirred up a little controversy at the last PubCon conference
when suggested that Matt had ruined the "link buying" session (which
is sort of did and sort of didn't)

As for what happens to a site that publishes paid links, they're
rarely de-indexed. Instead, once Google know about it, they reduce
it's PageRank. That may or may not reduce their search engine results
(SERPs) - that remains to be seen - but it does usually result in the
lowering or reduction of their PageRank.

As for the value of a page with an high PageRank, it's really hard to
tell. PageRank is really just used as an indicator of quality. It
doesn't indicate whether or not you will get the most link juice from
a site. In fact, a lot of it has to do with the site itself and well
it performs in the SERPs. That's a better criteria for deciding which
pages to get links from. That's why basing your link buying on just
the PageRank alone is really a shot in the dark.

The going rate is whatever the website owner thinks the link is worth
and/or the price a link broker has set for a link on their site. Some
resource include:
http://www.textlinkbrokers.com /
http://www.text-link-ads.com /
http://payperpost.com /

The thing to remember is that link buying is kind of dangerous right
now, so if you're set on buying links, you may want to contact site
owners directly to avoid getting into any broker's database - thus
getting discovered and penalized.

Jon Henshaw
Internet Strategist

Raven SEO Tools - http://ravenseo.com
Raven Blog Feed - http://feeds.feedburner.com/ravenseo

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Re: A Few Quick Q's

Hi Jon,

Thanks for going to so much trouble to answer my queries. The links you
posted were very informative. I'd better be careful, otherwise I could stuff
my site completely rather than rescue it with paid links!


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