recommendation for a simple but powerful e-commerce solution

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Hi Folk

I have been looking at oscommerce and zencart, because I would like to use a  
PHP e-commerce solution.

Does any of you have any recommendations?  I know there are lots out there,  
but I am looking for one who just takes care of the basics.  That is, I  
would like to be in control of the look and feel.

OR, would you recommend that I write my own.  I have done this for, but I see that some of the functionality of  
oscommerce, etc... would take ages to develop and there is no need in this  
world to reinvent the wheel.

Look forward to your comments

- Nicolaas  

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