Ad managers

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I would like to know a few things about ad managers, like phpAdsNew,  
OpenAds, Max Media Manager etc.

1. What can I achieve by using such manager, comparing to simple class  
switching ad texts?

2. Which ad manager do you think is the best and why? Are there any  
other interesting ad managers I didn't mention?

3. What with server load generated by ad manager itself?


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