E-mail-:-DataBase-:-*.html integration

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I receive frequent email invitations for online seminars of the form


Clicking the link takes me to an Info html page with the Registration
form which is partially pre-fill, presumably from a database.

Does anyone have any idea how these are done, obviously with scripts,
but are these custom in-house or off the shelf / freeware / shareware
etc. No need to attempt a re-invention of the wheel, if not needed.


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