Design criteria for web sites

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In order of importance:

Tier One
1. Content; a reason for existing
2. Readability: contrast, font style and size, line lengths
     functional on various viewports
3. Communication: transmit the information intended

Tier Two
4. Inoffensive apearance to the eyes of most beholders
    (artists are in the minority)
5. Desirable: important content, attractive design

clarification: content may be of great importance to the  
site owner but unimportant to the general population.

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