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August 16, 2005, 4:18 pm
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Aug 16, 8:19 AM ETNintendo Co. is getting more aggressive in the portable video
game market,announcing a $20 price cut Tuesday for its newest handheld
system.The Nintendo DS is being reduced to $130 from $150. The cut is
effectiveSunday, a day before the release of the anticipated title "Nintendogs,"
aninteractive puppy simulator that lets owners train and play with a virtualpet.
The dogs respond to owners through the built-in microphone and react topraise
via the handheld's touch screen.The dual-screen handheld device made its way to
retail stores in Novemberand has sold more than 2.5 million units in North
America and 5 millionworldwide.But Sony Corp (NYSE:SNE - news).'s PlayStation
Portable, which retails for$250, stole the limelight in March with its
all-in-one entertainment systemthat lets players watch movies, listen to music,
play games and view photos.Sony has sold almost 2 million units in North America
and shipped more than5 million worldwide.According to market research firm DFC
Intelligence, the worldwide portablegame market is expected to grow from $4
billion in 2004 to $11.1 billion by2007. Nintendo is credited for creating the
market in 1989 with its Game Boyseries.This fall, Nintendo plans to let DS
players challenge each other via Wi-Fi -a feature already on the PlayStation
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