Cannot filter out a particular domain name on my Linksys router

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Hello All:  

I am trying to block a "" on my E3000 Linksys router.  

No matter what I do the site still comes up.  

Other sites are easily blocked, but this one still shows up.  

What may be the problem?  

I used both Cisco Connect and the web based interface to configure the router to
no avail.  


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