Splitting divisions like in rowspan

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In tables one can easily split cells to span across columns or rows.
In divisions, column spanning is fairly easy.
So how the hell does one span a row?

Given your standard 3 column division you have this problem:
In column 1 the data cell needs to be as high as two data cells in
column 2 and 3.

as in a table one would simply use rowspan=2.

I can possibly see using two boxes and floating those.
Is there a simpler way?

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