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- Should I revise chaotic content?
Re: Should I revise chaotic content?
The key phrase in your post. Nobody here knows
Google's algorithm, so nobody here can tell
you whether any particular change you propose
to those pages will result in a "failed project".
OTOH, if you leave the current content alone
long enough, the odds are pretty good that sooner
or later your SERPs will go down naturally (dare
I say "organically"?). So, you could just prepare the
revised content and wait until life is already starting
to suck before you slam it in. That way, you can
invoke the "ain't no good the way it is" clause and
avoid the stench of failure, even if the rankings
don't come back up.