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- Mark Parnell
March 7, 2004, 9:59 pm
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Well, lets have a look then...
Huh? Not sure what you really mean here. Your content needs to be as
close as possible to the beginning of the source code. I'm also guessing
you're (ab)using tables for layout. Use CSS - it will reduce the size of
your code, making it easier to maintain, and increasing the keyword
density - good for SE.
Good. When you say descriptive, presumably it includes the keywords you
want them to rank well for?
Mostly pointless. Doesn't affect rankings, although some SE do use it in
the results (usually only if the content isn't any good).
Totally pointless. In fact, probably worse than pointless. The meta
keywords tag has been abused by far too many spammers. Search Engines
these days at best will ignore it, but quite possibly rank your site
_lower_ because of it. Plus it increases the amount of code before your
That shouldn't be necessary, unless you are talking about paid listings
with Yahoo, etc.
The big thing you are missing is links. Links to your site from relevant
sites that _do_ rank highly. You may have to pay for some links, others
may link to you for nothing. Unique links rank better than reciprocal
links (i.e. it means more if they link to you but you don't link to them
than if you both link to each other).
Ultimately, you need to create a site with content that other sites will
_want_ to link to. Even if you do somehow manage to rank highly, if your
content is no good the chances are your visitors won't stay long.
They shouldn't be there at all.