IP Tracking for marketing

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Has anyone tried IP address tracking to make custom HTML pages. For example
track the country and change the currency of payments to match and change
the welcome text. I know how to do it with PHP and SQL but wanted to know if
people have tried and if they found it sucessful?

It seems a good idea but it would be great to get your views and advice. The
site it will go on is: http://www.pubtricks.com and I will change currency
and text on the front page.



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