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Backlinks are incoming links to a website or web page. The number of
backlinks is an indication of the popularity or importance of that
website or page. In basic link terminology, a backlink is any link
received by a web node (web page, directory, website, or top level
domain) from another web node. Backlinks are also called incoming
links, inbound links, inlinks, and inward links

Search engines often use the number of backlinks that a website has as
one of the factors for determining that website's search engine
ranking. For example, Google's PageRank algorithm uses backlinks to
help determine a site's rank.Link popularity is a measure of the
quantity and quality of other web sites that link to a specific site on
the World Wide Web. It is an example of the move by search engines
towards off-the-page-criteria to determine quality content. In theory,
off-the-page-criteria adds the aspect of impartiality to search engine
rankings. Link popularity plays an important role in the visibility of
a web site among the top of the search results. Indeed, some search
engines require at least one or more links coming to a web site,
otherwise they will drop it from their index.

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