Email Marketing

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I am trying to help out a non-profit set up an email marketing type
deal, it's only to send to subscribed members, not to be spamming the
world at large. I am confused as to how to actually start. I looked at
some free email templates and they all seem to be straight HTML and CSS.
There is a separate folder called img that all of the images are in and
there is a 'file.html' that references that folder when images are
called for. OK, I hope that this is not a dumb question, but now what?
How do I use this file.html and the img folder to create an email? Is
there a tutorial that anyone could recommend that might shed some light
on this for me?


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