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Posted by homeloandata on May 21, 2007, 11:23 am
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> Top 10 mistakes to avoid when choosing an internet mortgage lead
> company.
>
> Read full article atwww.real-mortgage-quotes.com/mortgage_leads.htm
>
> As a mortgage professional, it's probably easier for you to spot those
> within the industry that do things the "easier way" as opposed to the
> right way. As a leader in the mortgage lead industry, I know of what
> goes on within other mortgage lead generation companies. These
> practices are NOT acceptable standards of quality. Here are some
> things to watch out for:
>
> 1. Leads can be generated by third parties This one will affect your
> mortgage lead quality and thus your pocket book the most. Third
> parties are usually affiliates and mortgage companies! Yes, mortgage
> lenders and brokers can upload their information into the system and
> resell their leads. Beware, most lead generation companies do this.
>
> 2. When their pricing is not on their website If they had good
> pricing, they wouldn't have to make you call and talk to a salesperson
> to get you to sign up. There are rare occasions to this, I found one
> company in my research out of hundreds that I called to get pricing
> on.
>
> 3. Low Cost Mortgage Leads It is possible to find a decent company
> with low prices but you have to be extra careful and look for the
> hidden clues as reviewed on this page. Most will use some or most of
> these tactics to keep costs down. Some will use wording to make you
> think you are getting more than what you are.
>
> 4. No date stamp on leads -aged Yes, this can happen. Most likely you
> are getting aged leads. You shouldn't have to worry about that
> happening with a mortgage quote. Be sure your "real time leads" have a
> date stamp.
>
> 5. Cherry Pick Leads Not that those are all bad, but keep in mind that
> they are of lesser quality and the cost should reflect that. Most of
> the mortgage leads are leftovers. What I mean is that it was a lead
> that did not meet the filter criteria for purchase by mortgage lenders/
> brokers. They will range from 1 day old to even longer. Again, this is
> ok, but make sure you're not paying too much. A real mortgage quote
> should provide you with real mortgage leads at a reasonable cost. Why
> take someone's leftovers when you can get real time quality at the
> same price?
>
> 6. Exclusive Internet Mortgage Leads There is no such thing. Even when
> you are the only one that company is selling to, that customer is
> "shopping" and probably comparing with others as well. Some companies
> can even act unscrupulously and still sell to others. You can pay more
> for an exclusive mortgage lead but don't expect them to not shop
> around.
>
> 7. Don't pay a large sum to be on Directory There are internet
> mortgage lead companies that have directories for you to list your
> site. This is a viable way to get some exposure for your mortgage
> company or yourself. The problem is when a mortgage directory site
> has you pay a set price for all of the leads that come in during a
> specified time period (usually per month). The cost is usually much
> higher, and you have a high risk of not getting what you think you
> will. Just because the salesperson says that you should get X amount
> of leads doesn't mean you will. His or Her job is done when you sign
> up anyway. Only pay for mortgage leads that you actually get. Don't
> give someone money to hope that they give you leads. As far as
> directories go, they should be cheap and provide you some exposure
> just like any other type of advertising would.
>
> 8. They can send you a batch of leads in minutes You certainly should
> be very weary of this. If they provide you with a batch of mortgage
> leads at once, these will be aged leads. If you know you are
> purchasing aged leads then proceed. When purchasing aged mortgage
> leads, keep your costs very low.
>
> 9. Long term commitments This is a sales technique within the mortgage
> lead industry. If you have to sign for more than 3 months on a
> directory or more than one month for mortgage leads, you most likely
> won't be happy with the results. This is a sign that you'll have to
> pay even if results are not there. Stay away from this practice. You
> can find good lead generation companies that don't require a
> commitment from you. With a genuine mortgage lead company it shouldn't
> matter how long you are committing for, only the actual purchase you
> are making at that time.
>
> 10. Don't overpay for internet mortgage leads This seems like an
> obvious tip, however it happens quite frequently. Many lead companies
> use the techniques listed above that reduce lead quality and then sell
> them for what seems to be a great price. You don't need to sacrifice
> lead quality for low cost. You can get great quality leads from a
> source that does not use any of these practices. Compare pricing for
> Real Time Mortgage Leads here.
>
> Real Mortgage Quotes
>
> www.real-mortgage-quotes.com/mortgage_leads.htm
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