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Posted by spamhotmail on April 15, 2007, 2:39 pm
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http://googleblog.blogspot.com/2007/04/next-step-in-google-advertising.html
The next step in Google advertising
Friday, April 13, 2007 at 2:36:00 PM
Posted by Susan Wojcicki, Vice President, Product Management
At Google, we are constantly looking for new, innovative ways to make
the information you want more accessible and more relevant-and to
deliver it as fast as possible. Since Google's inception, it has
always been our intention to present users with highly targeted,
useful advertisements when appropriate-ads that unobtrusively
complement users experience. We have always believed in, and
tirelessly pursued, the idea that serving relevant, unintrusive ads
would best serve our advertisers in the long term.
To that end, we are truly excited to announce our acquisition of
DoubleClick. DoubleClick provides a suite of products that enables
agencies, advertisers, and publishers to work efficiently, that will
enable Google to extend our ad network and develop deeper
relationships with our partners.
This new partnership represents a tremendous opportunity for us at
Google to broaden and deepen our inventory of available ads and to
better serve both our publishers and users. Together, Google and
DoubleClick will empower agencies, advertisers, and publishers to
collaborate more efficiently and effectively, which will, in turn,
provide a better experience for our users.
Sponsored information served by Google has always been, and will
always be, clearly distinguished from objective content available via
our search results and across our partner network. We want you to find
the information that you are looking for-be it in an ad or elsewhere-
quickly and without hassle. We know that our collaboration with
DoubleClick will serve and advance this goal.
For more information on this new acquisition, please read our FAQ.
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