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Posted by Big Bill on April 20, 2009, 4:15 am
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>I will add to that the increasing geo-ip localization of SERPs. In a
>way, this is a good thing for businesses that want to attract local
>customers, but it does leave out businesses that are farther away, and
>might be more relavent to the search, or might be happy to have customers
>farther away.
I don't like the way they're doing things at the moment either. Local
search needs to remain separate from the main SERPS for the main SERPS
to have any meaning. Google's going through one of its experimental
phases at the moment, what with this and the link value confusion
being generated by Twitter, so I really wouldn't expect to be seeing
too much from it in the way of good search results.
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>For example, I have a client who is a general contractor in Chatsworth,
>so he does very well for searchers in Chatsworth, and for those who
>include "Chatsworth" in their query. Searchers in Northridge, which is
>next door to Chatsworth, are not going to see Chatsworth general
>contractors - and of course, Chatsworth merchants would like to have
>those Northridge visitors as well.
From the POV of the searcher, what if the one in Northridge is way
better? The old SERPS may well have more clearly illustrated this, the
local-oriented SERPS don't.
BB
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>way, this is a good thing for businesses that want to attract local
>customers, but it does leave out businesses that are farther away, and
>might be more relavent to the search, or might be happy to have customers
>farther away.