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Posted by Steve Horrillo on July 7, 2005, 1:27 am
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> I always encourage my sellers to list in the MLS because their home
> will PROBABLY sell faster. To say that it definitely will may be
> inaccurate
> because you never know for sure. Believe me, I'm not here to say that
> FSBO
> or limited service without the help of MLS is always the way to go
So then you DO know that statistically it will sell faster and higher on the
MLS. Knowing that, how can you rationalize it's OK to allow them to think
they're the one who's going to beat the odds? It's like the motto they use
to get people to play lotto here in Florida... "You can't win if you don't
play." When the reality is closer to, "you can't lose if you don't play, and
if you do play you probably won't win." But that motto wouldn't sell as many
lottery tickets would it?
These marketing models appeal to a human's innate greed, thriftyness, and
ignorance of the way the system really works. It's a marketing angle that
looks good on a billboard but gets uglier the closer you look at it.
Keep in mind I worked for Buy Owner / MLS Realty. I've been there. Done
that. To the tune of about 1500 sellers.
--
Warmest regards,
Steve Horrillo, Realtor / C.Ht.
http://BrokerAgentTraining.com http://over100percent.com http:/HipFSBO.com
http://eLOWn.com
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