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Microsoft targets the mobile web

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Microsoft targets the mobile web Paul 03-04-2008
Posted by Paul on March 4, 2008, 8:00 am
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From : http://news.bbc.co.uk/1/hi/sci/tech/7276907.stm

Microsoft has launched a bid to capture a segment of the growing
market for rich web content on mobile phones.
The software firm has signed a deal with handset manufacturer Nokia to
bring its Silverlight platform to millions of mobile phones.

Silverlight is seen as a competitor to Adobe's Flash, which is already
used by popular websites such as YouTube.

The software will first be available on Nokia's high end smart phones
running a Symbian operating system.

Flash phone

Nokia's S60 platform, which uses Symbian, will be the first to take
advantage of Silverlight.

S60 is used in handsets built by LG and Samsung as well as Nokia and
is the most popular smart phone software platform with more than 53%
market share.

It is used in Nokia's latest N96 phone, the successor to it's popular
N95.

Other handsets and internet tablets running different software will
follow at a later date, according to the firm.

Silverlight allows designers and developers to produce rich web
applications that are independent of browser, operating system and
handset.

Microsoft has stressed its value for developing Web 2.0 applications
that would work on a computer, but also on any other device including
mobile phones.

The software enters a marketplace already dominated by Adobe's Flash,
and its recently launched Air product.

Flash is already on millions of mobile phones.

Adobe has agreements with 18 of the top 20 device manufacturers
worldwide including Nokia.

And, according to Adobe, 450 million devices have been shipped with
the cut-down version of Flash, known as Flash Lite.

Microsoft will hope to compete with this presence.

The firm is currently working on a version of Sliverlight for its own
Windows Mobile software.

----------------

I wonder if Sliverlight will be as bad as Flash, SEO wise.
plh
Paul



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