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Posted by samantha on November 10, 2005, 12:23 pm
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There are posts all over this site about the importance of
split-testing and writing relevant ad text. I thought I'd share about
a great tool I ran across recently. I met these guys at Web Master
World, and they have some really cool software for increasing CTR.
Most of my ad groups got a 2x-3x increase in CTR. They basically
automate the process of running a ton of different variations on ad
text, and then there software tells you what the best ad is for your ad
group. Very cool.
Apparently they have been giving out coupons for free tests of the
software, so I thoughts I'd post. The free coupon they gave me, which
I think works for everyone, is: bettertest
Check it out. This stuff is helping us compete in our very competitive
space.
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