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Posted by Big Bill on May 14, 2008, 1:16 am
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On Tue, 13 May 2008 13:12:38 -0700 (PDT), Hooliganz
>I'm looking for "best practice" advice, please.
>
>I'm tasked with driving traffic to a website for a magazine, which
>posts its content online as PDFs.
>
>Google reads the PDF text, but does it read all of it? Some say it
>reads portions. Some say it reads all of it.
Experiment by searching for unique strings.
>There are "return" breaks at the columns' edges in the PDF, and I know
>this is messing stuff up -- how can I get rid of them when converting?
Now that I couldn't tell you.
>Bottom line, will I get a better ranking (will the search engines
>index my content more efficiently) if I convert this content to HTML?
Well Google should be doing that for you when it returns the site
against a search query, it should offer a Display as HTML option.
>Do links to the PDFs help the ranking?
Yup, as normal.
> Is downloading the PDFs better
>than opening a browser, to measure activity?
Errrrrrrrmmmmmmmmmmm... wha?
BB
--
http://www.kruse.co.uk/seo-services.htm
http://www.kruse.co.uk/internet-marketing-uk.htm
http://www.here-be-posters.co.uk/
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