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ATI Shows Groundbreaking High Definition Digital Cable PC Receiver
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ATI Shows Groundbreaking High Definition Digital Cable PC Receiver Idiscuss 01-05-2006
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Posted by Idiscuss on January 5, 2006, 7:27 pm
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 MARKHAM, Ontario, Jan 05, 2006 (BUSINESS WIRE) -- ATI Technologies Inc.
(TSX:ATY) (NASDAQ:ATYT) today announced a preview of the revolutionary (HD)
digital cable PC receiver. Available later this year, the ATI OCUR (open
cable uni-directional receiver) product will allow Media Center PCs that run
on the forthcoming Microsoft Windows Vista operating system, to receive High
Definition premium digital cable TV content on the PC, ushering in the next
level in functionality and opening new avenues for PC entertainment. The new
device will also offer traditional analog TV and free-to-air HD broadcast
reception to the PC. ATI demonstrated this new technology at the 2006
International Consumer Electronics Show in Las Vegas, January 5 to 8, 2006.

The ATI OCUR product opens a crucial barrier to making the PC ubiquitous for
the ultimate entertainment PC. According to the Consumer Electronics
Association, almost 68 per cent of the North America market is served by
cable operators(1), and now these end users will be able to access premium
content. This new OCUR product is designed to support any cable television
system in North America on the PC.

"We're working with Microsoft and other industry leaders to drive Media
Center PCs to be more intuitive, powerful and robust than standalone
consumer electronics devices," said Godfrey Cheng, director of marketing,
multimedia business unit, ATI Technologies Inc. "The forthcoming OCUR PC
receiver is powered by ATI's Avivo(TM) technologies which means that not
only will the Media Center PC have a new level of functionality but also the
highest available video quality. ATI is proud to work with Microsoft to
demonstrate this new OCUR PC receiver for a new era of media PCs."

"Microsoft strives to provide our customers with the most compelling TV
experience possible on Windows Media Center," said Dave Mendlen, director of
Windows Consumer Marketing at Microsoft Corp. "We're excited to work with
ATI on this project, based on the company's industry-leading expertise in
both multimedia PC solutions and the digital TV marketplace."

ATI will exhibit its solutions at International CES 2005 at booth 30779 at
the South Hall, Upper Level, Las Vegas Convention Center, January 5 to 8,
2006.

Microsoft Windows Media Center delivers advanced computing plus easy-to-use
integrated digital entertainment, including live and recorded television,
movies, music, photos and radio, that consumers can enjoy when and how they
want. It provides a central hub for digital entertainment and productivity,
accessible on either a PC monitor or TV display, using a single remote
control.



Posted by Noozer on January 5, 2006, 7:55 pm
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> MARKHAM, Ontario, Jan 05, 2006 (BUSINESS WIRE) -- ATI Technologies Inc.
> (TSX:ATY) (NASDAQ:ATYT) today announced a preview of the revolutionary
> (HD)
> digital cable PC receiver. Available later this year, the ATI OCUR (open
> cable uni-directional receiver) product will allow Media Center PCs that
> run
> on the forthcoming Microsoft Windows Vista operating system, to receive
> High
> Definition premium digital cable TV content on the PC, ushering in the
> next
> level in functionality and opening new avenues for PC entertainment. The
> new
> device will also offer traditional analog TV and free-to-air HD broadcast
> reception to the PC. ATI demonstrated this new technology at the 2006
> International Consumer Electronics Show in Las Vegas, January 5 to 8,
> 2006.

... and won't support CableCard, so we're stuck using the SVideo in from our
cable boxes.



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